Bowers & Wilkins

Account Manager BeLux

Bowers & Wilkins

Nov 23rd, 2022
At Bowers & Wilkins we consider ourselves a global leader in audio specializing in premium consumer products while consistently setting the benchmark for high performance Hi-Fi, home cinema and personal sound. From our cottage industry beginnings over 50 years ago, we have expanded our product range from traditional loudspeakers to award-winning headphones and wireless systems. Our valued partnerships with automotive manufacturers BMW, McLaren, Maserati and Volvo, has allowed us to push the sonic boundaries of premium in-car audio systems.

Design excellence and technological innovation run deep in our lifeblood. The research and development laboratory that John Bowers founded in Steyning in 1976 was the first of its kind, hiring only the most talented and curious engineers in a quest to discover the secrets of acoustic behavior. Many of the advances made by our engineers – such as pioneering use of materials like Continuum™ and Diamond – have not only influenced the way we make our speakers, but how all loudspeakers are made.

In 2016 Silicon Valley startup EVA Automation, led by Gideon Yu, acquired Bowers & Wilkins. Together we are a new kind of company -- fusing cutting-edge startup culture with an iconic brand and audio expertise -- to create revolutionary yet intuitive home entertainment experiences. We are passionate about the entertainment space and want to create an easier and better way for our customers to experience their content and use the products they love.
900 Middlefield Road 4th Floor
Redwood City, CA 94036

About Us
Sound United was founded in 2012 with a simple mission – to bring joy to the world through sound. Today, we are one of the world’s largest portfolio audio companies and home to several legendary audio brands—Bowers & Wilkins, Denon, Marantz, Polk Audio, Classé, Definitive Technology. Each brand boasts its own philosophy and unique approach to bringing home entertainment to life.

Main purpose of the Job*
The Key Account Manager Belux is responsible for the sales planning, budgeting, strategy and activity for Belux Key Accounts. To profitably expand our business using good business practice maximizing opportunities for growth.

Key Responsibilities*

Key account Management*

  • Visit Key Accounts frequently and discuss marketing and sales strategies
  • Provide good relationship between customer and brand, achieve client loyalty and partnership in order to guarantee future sales
  • Define and prepare sales proposals for the Key Accounts
  • Negotiate annual targets and agreed bonuses in line with the directives of the brand
  • Manage product/service mix and achieve budget in sales, gross margin and profitability
  • Informing Key Accounts about products, service and other developments within Brand/Market
  • Ensure all Key Account staff is trained on products
  • Enforce the relevant distribution contract to key accounts


  • Manage and realize turnover target for Core and NextGen for designated area
  • Achieve monthly, quarterly and annual targets according to the sales plan within agreed expense budget
  • Manage budget margin for core and NextGen for designated area
  • Develop new prospects in consultation with Country Manager
  • Manage that most accounts become or stay Sound United accounts and sell all brands and categories
  • Implementing targeted sales and marketing activities against agreed program objectives
  • Identify and recruit prospects for enlarging dealer network where appropriate


  • Achieve monthly, quarterly and annual targets according to the sales plan within agreed expense budget
  • Manage Cash collection for Key Accounts
  • Plan and carry out national marketing strategies and control promotional expense

Other activities

  • Expected to travel abroad for meetings on request.
  • Expected to travel abroad to visit shows


  • Provide feedback to and maintain frequent contact with the back office
  • Make sure that year agreements for all dealers within the area of responsibility are well documented
  • Attend monthly sales meeting
  • Attend trade and consumer shows
  • Attend product training sessions

Required Skill Set

  • Several years of experience in Key Account Management
  • Knowledge of the market, the structure and organization of clients as well as from the company
  • Strong service, customer orientation
  • Strong, confidence-inspiring personality and the ability to develop strong customer relationships
  • Product knowledge is an advantage
  • Knowledge of market research and sales forecasting principles and methodologies
  • Excellent sales and negotiation skills
  • Good business sense
  • Initiative and enthusiasm
  • Good planning and organizational skills
  • The ability to work calmly under pressure
  • A drivers license (car)
  • Required language skills: Dutch / French / English

Why Sound United*
Taking premium brands to new heights. With manufacturing, supply chains, distribution channels and employees in Japan, the United States, Europe and other parts of Asia, Sound United has a global face and a sales presence in over 70 countries.

High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis.

Great time to join. We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we’re experiencing healthy growth. When you’ve proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience. You will have regular exposure to many cultures. We’re in over 70 countries, so you’re not just focused on one culture, but will enjoy working with many.

Building on success. Our growing portfolio of premium audio and video products delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. Under new senior leadership we are investing in growth and expanding our product lines, distribution channels and markets, making this an exciting time to be part of the “new Sound United.”

Excellent compensation, benefits and work environment. In addition to a competitive salary, attractive incentive program and equity participation, we offer a collaborative and open work environment and professional development opportunities. Join SOUND UNITEDand let’s build an even greater company together!

Job Type: Full-time

If you require alternative methods of application or screening, you must approach Bowers & Wilkins directly to request this, as we're not responsible for the employer's application process.

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